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Advertising: its role in modern marketing by Krugman, Dean M | Reid, Leonard N | Dunn, S. Watson | Barban, Arnold M. Series: Dryden Press series in marketingEdition: 8th. Ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: USA: Dryden Press, 1994Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 659 KRU.
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Advertising Campaign Strategy by Parente, Donald. Series: Dryden Press series in marketingMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA: Dryden Press, 1996Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 659.113 PAR.
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Basic marketing research. by Churchill, Gilbert A. Series: Dryden Press series in marketingEdition: 4th.ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth: The Dryden Press, 2001Availability: Items available for loan: Amjad Chaudhry Library (3)Call number: ACL 658.83 CHU, ...
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Business Maketing Management by Hutt, D. Michael | Speh, Thomas W. Series: Dryden Press series in marketingEdition: 7th. Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia: Harcourt College Publishers, 2001Availability: Items available for loan: Amjad Chaudhry Library (1)Call number: TRRC 658.8 HUT.
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Marketing : best practices / by Czinkota, Michael R | RONKAINEN, Ilkka A | SIGUAW, Judy A | DICKSON, Peter R | DUNNE, Patrick | GRIFFIN, Abbie | LUSCH, Robert F. Series: Dryden Press Series in Marketing, 1Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth : Dryden Press, 2000Availability: Items available for loan: Amjad Chaudhry Library (1)Call number: ACL 658.8 CZI.
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Managing Services Marketing: text and readings by Bateson, John E. G | Hoffman, Douglas K. Series: Dryden Press series in marketingEdition: 4th. Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth: Dryden Press, 1999Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 658.8 BAT.
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Marketing channels : a management view / by Rosenbloom, Bert. Series: Dryden Press series in marketingEdition: 6th. ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth : Dryden Press, 1999Availability: Items available for loan: Amjad Chaudhry Library (1)Call number: ACL 658.84 ROS. Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 658.84 ROS.
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International Marketing by Terpstra, Vern | Sarathy, Ravi. Series: The Dryden Press series in marketingEdition: 6th Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth : Dryden Press, 1994Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 658.8 TER.
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Basic Marketing Research by Churchill, Gilbert A. Series: The Dryden Press series in marketingEdition: 4th Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth : Dryden Press, 2001Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (3)Call number: TRRC 658.83 CHU, ...
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Exploring Marketing Research by Zikmund, William G. Series: The Dryden Press series in marketingEdition: 7th Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth : Dryden Press, 2000Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 658.83 ZIK.
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