Advertising Campaign Strategy

By: Parente, DonaldMaterial type: Text

TextSeries: Dryden Press series in marketingPublication details: USA: Dryden Press, 1996. Description: xx, 363 pages : illustrations ; 24 cmISBN: 0-03-012898-6 (pbk.)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.113 PAR

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Teaching & Research Resource Centre - 2 - Business Studies	TRRC 659.113 PAR (Browse shelf(Opens below))	1	Available		M-73862

Includes Bibliographical References and Index

There are no comments on this title.

to post a comment.