Business maketing management : a strategic view of industrial and organizational markets /

By: Hutt, D. MichaelContributor(s): W. Speh, ThomasMaterial type: Text

TextSeries: Dryden Press series in marketingPublication details: Australia: South-Western / Thomson Learning, 2001. Edition: 7th.edDescription: xxx, 716 p.: illustrations : 26 cmISBN: 0-03-029179-8(hbk.)Subject(s): Industrial marketing Management | Case studiesDDC classification: 658.8 HUT Summary: Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.8 HUT (Browse shelf(Opens below))	1	Available		UGC-192

Includes Index.

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce.

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