Marketing research.
Material type:
TextSeries: Wiley series in marketingPublication details: New York: John Wiley & Sons, 1986. Edition: 3rd.edDescription: xvi, 677 p.: illustrations. 28 cmISBN: 0-471-83875-6(hbk.)Subject(s): Marketing | Marketing ResearchDDC classification: 658.83 AAK Summary: Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Amjad Chaudhry Library | ACL 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | ACL-4613 | |
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Book
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Amjad Chaudhry Library | ACL 658.83 AAK (Browse shelf(Opens below)) | 2 | Available | ACL-5041 |
Includes bibliographical references and Index.
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results.
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