Marketing research. (Record no. 3823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251015122021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220726s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-83875-6(hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | M. Ahmed |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Date of publication, distribution, etc. | 1986. |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 677 p.: |
| Other physical details | illustrations. |
| Dimensions | 28 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Wiley series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amjad Chaudhry Library | Amjad Chaudhry Library | 10/15/2025 | ACL 658.83 AAK | ACL-4613 | 08/03/2022 | 1 | 10/15/2025 | Book | |||||
| Dewey Decimal Classification | Amjad Chaudhry Library | Amjad Chaudhry Library | 10/15/2025 | ACL 658.83 AAK | ACL-5041 | 08/03/2022 | 2 | 10/15/2025 | Book |