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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

by Hood,David J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2013Availability: Items available for loan: Teaching & Research Resource Centre - 6 - Business Case Studies Center (1)Call number: 658.8 HOO. Teaching & Research Resource Centre - 7 - Environmental Sciences (1)Call number: TRRC 320.540954 CED.

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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

by Hood, David J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, 2013Availability: Items available for loan: Teaching & Research Resource Centre - 2 - Business Studies (1)Call number: TRRC 658.8 HOO.

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