Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises
Material type:
TextPublication details: London : Kogan Page, 2013. Description: xvii, 214 p. : pbk 22 cmISBN: 978-0-7494-6850-7 (pbk.)Subject(s): Sales & Marketing | Small Business Marketing | Business & Economics DistributionDDC classification: 658.8 HOO Summary: Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Teaching & Research Resource Centre - 6 - Business Case Studies Center | 658.8 HOO (Browse shelf(Opens below)) | 1 | Available | M-58698 | |
|
Book
|
Teaching & Research Resource Centre - 7 - Environmental Sciences | TRRC 320.540954 CED (Browse shelf(Opens below)) | 1 | Available | M-41443 |
Includes bibliographical references and indexes.
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding.
There are no comments on this title.