Competitive SME : (Record no. 16510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01325nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241128153715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230922b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-6850-7 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Bushra Ali |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 HOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hood,David J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Competitive SME : |
| Remainder of title | building competitive advantage through marketing excellence for small to medium sized enterprises |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Date of publication, distribution, etc. | 2013. |
| Name of publisher, distributor, etc. | Kogan Page, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 214 p. : |
| Other physical details | pbk |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small Business Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics Distribution |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Teaching & Research Resource Centre - 6 - Business Case Studies Center | Teaching & Research Resource Centre - 6 - Business Case Studies Center | 11/28/2024 | Second Wind | 658.8 HOO | M-58698 | 11/28/2024 | 1 | 11/28/2024 | Book | |||||
| Dewey Decimal Classification | Teaching & Research Resource Centre - 7 - Environmental Sciences | Teaching & Research Resource Centre - 7 - Environmental Sciences | 09/22/2023 | Vanguard | TRRC 320.540954 CED | M-41443 | 11/29/2023 | 1 | 09/22/2023 | Book |