Marketing : an introductory text /

By: Baker, Michael JMaterial type: Text

TextSeries: British books for managersPublication details: London : MacMillan Business, 1996. Edition: 6th edDescription: XVII, 577 p. : ill, tab., graf. ; 25 cmISBN: 0-333-66323-3 (pbk.)Subject(s): MarketingDDC classification: 658.8 BAK Summary: This revised guide has been adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; and customer care. An ELBS/LPBB edition is available.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.8 BAK (Browse shelf(Opens below))	1	Available		ACL-9108

Includes bibliographical Index.

This revised guide has been adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; and customer care. An ELBS/LPBB edition is available.

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