Marketing : an introductory text /
Baker, Michael J.
Marketing : an introductory text / - 6th ed. - London : MacMillan Business, 1996. - XVII, 577 p. : ill, tab., graf. ; 25 cm. - British books for managers .
Includes bibliographical Index.
This revised guide has been adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; and customer care. An ELBS/LPBB edition is available.
0-333-66323-3 (pbk.)
Marketing
658.8 BAK
Marketing : an introductory text / - 6th ed. - London : MacMillan Business, 1996. - XVII, 577 p. : ill, tab., graf. ; 25 cm. - British books for managers .
Includes bibliographical Index.
This revised guide has been adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; and customer care. An ELBS/LPBB edition is available.
0-333-66323-3 (pbk.)
Marketing
658.8 BAK