Marketing research.
Material type:
TextSeries: McGraw-Hill marketing seriesPublication details: London: McGraw-Hill, 1992. Edition: 4th.edDescription: ix, 384 pages. : illustrations. 25 cmISBN: 0-07-707429-7(pbk.); 0-07-112574-4(pbk.)Subject(s): Marketing Research | MarketingDDC classification: 658.83 CHI Summary: An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Amjad Chaudhry Library | ACL 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | ACL-8351 |
Includes bibliographical references and Index.
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
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