Advertising: its role in modern marketing

TextSeries: Dryden Press series in marketingPublication details: USA: Dryden Press, 1994. Edition: 8th. EdDescription: xxv, 617 pages : illustrations : 29 cmISBN: 0-03-076752-0 (hbk.)Subject(s): Advertising | MarketingDDC classification: 659 KRU

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Teaching & Research Resource Centre - 2 - Business Studies	TRRC 659 KRU (Browse shelf(Opens below))	1	Available		M-80978

Includes Bibliographical References and Index

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