LSE Library Search for 'se,phr:" Dryden Press series in marketing."'

Advertising: its role in modern marketing

By Krugman, Dean M.. USA: Dryden Press, 1994 . xxv, 617 pages : 29 cm.. 0-03-076752-0 (hbk.)

By Parente, Donald. USA: Dryden Press, 1996 . xx, 363 pages : 24 cm.. 0-03-012898-6 (pbk.)

By Churchill, Gilbert A.. Fort Worth: The Dryden Press, 2001 . xvii, 830 pages : 29 cm.. 0-03-021104-2(hbk.)

By Hutt, D. Michael. Australia: South-Western / Thomson Learning, 2001 . xxx, 716 p.: 26 cm.. 0-03-029179-8(hbk.)

By Hutt, D. Michael. Australia: Harcourt College Publishers, 2001 . xxxii, 716 pages : 26 cm.. 0-03-029179-8(hbk.)

By Czinkota, Michael R.. Fort Worth : Dryden Press, 2000 . XXVII, 657 p. : 29 cm.. 0-03-021109-3 (hbk.)

By Bateson, John E. G.. Fort Worth: Dryden Press, 1999 . xvi, 471 pages : 29 cm.. 0-03-022519-1(hbk.)

By Rosenbloom, Bert.. Fort Worth : Dryden Press, 1999 . xxii, 688 p. : 26 cm.. 0-03-024482-X(hbk.)

By Terpstra, Vern.. Fort Worth : Dryden Press, 1994 . xxiv, 726 p. : 25 cm.. 0030970539(pbk.)

By Churchill, Gilbert A.. Fort Worth : Dryden Press, 2001 . xvii, 830 p. : 29 cm.. 0030211042(hbk.)

By Zikmund, William G.. Fort Worth : Dryden Press, 2000 . xxxiii, 812 p. : 29 cm.. 0030262186(hbk.)