Schiffman, G. Leon <br/><br/>
Consumer Behavior 

 - 12th ed. 
 - New York;  Pearson,    2019. 
 - xxix, 670 p. :   il. color ;   26 cm. 
<br/><br/>Include Index 
<br/><br/><label>ISBN: </label>978-93-530-6983-4(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>TRRC 658.8342 SCH