TY  - BOOK
AU  - Rajagopal
TI  - Marketing Management: text and cases
SN  - 81-259-0773-4(pbk.)
U1  - 658.8 RAJ 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Pub. House, 
KW  -  Case studies
KW  - Marketing Gestion
N1  - Includes Bibliographical References and Index
ER  -