Marketing & selling professional services : practical approaches to practice development /
Material type:
TextPublication details: London: Kogan Page, 2004. Edition: 3rd.edDescription: xxiv, 311 p. : illustrations. 24 cmISBN: 0-7494-4242-5(pbk.)Subject(s): Selling | Professions MarketingDDC classification: 658.8 FOR Summary: This fully revised and updated edition of Marketing and Selling Professional Services addresses how to approach marketing and selling in such a sector: how to view the necessity for it, create a marketing culture to cope with it and then follow through with professional personal selling.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Amjad Chaudhry Library | ACL 658.8 FOR (Browse shelf(Opens below)) | 1 | Available | ACL-14834 |
Includes bibliographical references and Index.
This fully revised and updated edition of Marketing and Selling Professional Services addresses how to approach marketing and selling in such a sector: how to view the necessity for it, create a marketing culture to cope with it and then follow through with professional personal selling.
There are no comments on this title.