Strategic marketing problems: cases and comments/

By: Kerin, Roger AContributor(s): Peterson, Robert AMaterial type: Text

TextPublication details: New Jersey: Pearson/Prentice Hall, 2004. Edition: 10th.edDescription: viii, 696 p.: 28 cmISBN: 0-13-123030-1(pbk.)Subject(s): MarketingDDC classification: 658.8 KER Summary: For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while case studies provide an opportunity for those concepts and tools to be employed in practice.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.8 KER (Browse shelf(Opens below))	1	Available		ACL-14670

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while case studies provide an opportunity for those concepts and tools to be employed in practice.

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