Services marketing : people, technology, strategy /

By: Lovelock, ChristopherContributor(s): Wirtz, JochenMaterial type: Text

TextPublication details: Delhi : Pearson, 2004. Edition: 5th.edDescription: xviii, 652p. : 26 cmISBN: 81-297-0453-6 (pbk.)Subject(s): Marketing | Services MarketingDDC classification: 658.8 LOV

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.8 LOV (Browse shelf(Opens below))	1	Available		M-96385

Includes bibliographical references and indexes.

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