The Media of Mass Communication.
Material type:
TextPublication details: New Delhi : PHI Learning, 2011. Edition: 11th edDescription: xxiv, 480p. : ill. ; 28cmISBN: 9788120343764 (pbk.)Subject(s): Mass media | Mass media--Technological innovations | Mass media--Social aspectsDDC classification: 302.23 VIV Summary: This book provides the principles and foundations of media literacy with coverage of contemporary media issues. It covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. Each chapter concludes with a highly visual ???Thematic Summary??? to provide a framework for the concepts and help bring the issues together for the students??? easy understanding and retention. NEW TO THIS EDITION : New Media Landscape ??" a new chapter explores the contemporary media landscape that is daily more dominated by digital delivery. Media Economics ??" a new chapter underscores how mass media are driven by financial engines. Media Infrastructure ??" updates on dramatic changes underlying the structures of media industries are included throughout the book. Table Of Contents: Preface Part One:The Mass Media 1. Mass Media Literacy 2. Media Technology 3. Media Economics 4. Ink on Paper 5. Sound Media 6. Motion Media 7. New Media Landscape Part Two:Mass Messages 8. News 9.Entertainment 10.Public Relations 11.Advertising 12.Mass Audiences Part Three:???Mass Media Issues 13.Mass Media Effects 14.Media and Democracy 15.Mass Media Gloabalization 16.Media Law 17.Ethics Index?????????Credits
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Teaching & Research Resource Centre - 3 - Social Sciences | TRRC 302.23 VIV (Browse shelf(Opens below)) | 1 | Available | M-44261 |
Includes bibliographical references and index.
This book provides the principles and foundations of media literacy with coverage of contemporary media issues. It covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. Each chapter concludes with a highly visual ???Thematic Summary??? to provide a framework for the concepts and help bring the issues together for the students??? easy understanding and retention. NEW TO THIS EDITION : New Media Landscape ??" a new chapter explores the contemporary media landscape that is daily more dominated by digital delivery. Media Economics ??" a new chapter underscores how mass media are driven by financial engines. Media Infrastructure ??" updates on dramatic changes underlying the structures of media industries are included throughout the book. Table Of Contents: Preface Part One:The Mass Media 1. Mass Media Literacy 2. Media Technology 3. Media Economics 4. Ink on Paper 5. Sound Media 6. Motion Media 7. New Media Landscape Part Two:Mass Messages 8. News 9.Entertainment 10.Public Relations 11.Advertising 12.Mass Audiences Part Three:???Mass Media Issues 13.Mass Media Effects 14.Media and Democracy 15.Mass Media Gloabalization 16.Media Law 17.Ethics Index?????????Credits
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