Marketing Scales Handbook: multi-item measures for consumer insight research

By: Bruner II, Gordon CMaterial type: Text

TextPublication details: USA: GCBII Production, 2016. Edition: Vol-VIIIDescription: xxiii, 673p, ; 23 cmISBN: 978150022007(pbk.)Subject(s): MarketingDDC classification: 658.83028 BRU

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Teaching & Research Resource Centre - 2 - Business Studies	TRRC 658.83028 BRU (Browse shelf(Opens below))	1	Available		M-82406

Includes Bibliographical References and Index

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