Emotionomics : leveraging emotions for business success
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TextPublication details: London: Kogan Page, 2008. Edition: Description: xviii, 345 pages : illustrations ; 25 cmISBN: 978-0-7494-5700-6 (pbk.)Subject(s): Economics Psychological aspects | Emotional behavior EmotionsDDC classification: 658 HIL Summary: "Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."--Jacket
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Teaching & Research Resource Centre - 1 - Economics, Mathematics and Statistics | TRRC 658 HILL (Browse shelf(Opens below)) | 1 | Available | M-36362 |
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Includes Index.
"Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."--Jacket
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