Cases in marketing management.
Material type:
TextPublication details: London: Pitman, 1995. Description: xvi, 252 P.: 24 cmISBN: 0-273-61694-3(pbk.)Subject(s): Marketing | Marketing Decision making | Case studiesDDC classification: 658.8 BRE Summary: This book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. It contains a matrix, identifying which case studies can be used to introduce or elaborate upon which topics.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Amjad Chaudhry Library | ACL 658.8 BRE (Browse shelf(Opens below)) | 1 | Available | ACL-9167 |
Includes Index.
This book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. It contains a matrix, identifying which case studies can be used to introduce or elaborate upon which topics.
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