Principles of Marketing
Material type:
TextPublication details: New Delhi: Pearson Education Limited, 2016. Edition: 8th edDescription: 731p.ill pbk 27 cmISBN: 978-1-292-09248-5Subject(s): | | DDC classification: 658.8 KOT Summary: In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Teaching & Research Resource Centre - 2 - Business Studies | 658.8 (Browse shelf(Opens below)) | Available | 6131 | ||
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Book
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Teaching & Research Resource Centre - 6 - Business Case Studies Center | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | M-70669 |
Includes bibliographical references and indexes.
In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
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