Advertising management.

By: Batra, RajeevContributor(s): Myers, John G | Aaker, David AMaterial type: Text

TextPublication details: New Delhi : PHI Learning Private Limited, 1998. Edition: 5th.edDescription: xiii, 754 p. : illustrations ; 23 cmISBN: 81-203-1219-8 (pbk.)Subject(s): Advertising ManagementDDC classification: 659 BAT

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 659 BAT (Browse shelf(Opens below))	1	Available		ACL-8356

Includes bibliographical references and Index.

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