Marketing Strategy: a decision-focused approach

By: Waker, Orville CMaterial type: Text

TextSeries: ASIA HIGHER EDUCATION BUSINESSPublication details: Boston; Mcgraw-hill Education, 2014. Edition: 8th. EdDescription: 384 sidor ; 20.2 cmISBN: 978-1-259-01090-3(pbk.)Subject(s): MarketingDDC classification: 658.8 WAL

Contents:

Includes Bibliographical References and Index

Summary: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Teaching & Research Resource Centre - 2 - Business Studies	TRRC 658.8 WAL (Browse shelf(Opens below))	1	Available		M-63668

Includes Bibliographical References and Index

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

There are no comments on this title.

to post a comment.