Dictionary of Marketing
Material type:
TextSeries: Oxford quick referencePublication details: New York; Oxford University Press, 2016. Description: xii, 529 pages : illustrations: 20 cmISBN: 978-0-19-873642-4(pbk.)Subject(s): MarketingDDC classification: 658.8003 DOY Summary: This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Teaching & Research Resource Centre - 2 - Business Studies | TRRC 658.8003 DOY (Browse shelf(Opens below)) | 1 | Available | M-78071 |
Includes Bibliographical References and Index
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing
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