Business-to-business marketing : strategies and implementation /
Material type:
TextPublication details: New York: Palgrave Macmillan, 2007. Description: xviii, 469 p.: 25 cmISBN: 0-2305-2727-2(pbk.)Subject(s): Marketing | Industrial marketingDDC classification: 658.8 MIC Summary: This book is an adaptation of a successful French text, which is itself now into its second edition. The text is designed specifically for those students taking a business-to-business marketing or industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate." "The text stresses the diversity that is found in the business-to-business environment and provides useable frameworks for dealing with this diversity. The book provides a theoretically sound and managerially useful approach to managing in business-to-business markets."--Jacket
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Amjad Chaudhry Library | ACL 658.8 MIC (Browse shelf(Opens below)) | 1 | Available | M-31893 |
Includes bibliographical references and indexes.
This book is an adaptation of a successful French text, which is itself now into its second edition. The text is designed specifically for those students taking a business-to-business marketing or industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate." "The text stresses the diversity that is found in the business-to-business environment and provides useable frameworks for dealing with this diversity. The book provides a theoretically sound and managerially useful approach to managing in business-to-business markets."--Jacket
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