Exploring marketing research

By: Zikmund, William GMaterial type: Text

TextPublication details: Australia: Thomson/South-Western, 2003. Edition: 8th.edDescription: xxi, 744 p. : illustrations, (some color.): 28 cmISBN: 0-324-18148-5(hbk.); 981-254-292-2(pbk.)Subject(s): Marketing Research | Marketing of Health ServicesDDC classification: 658.83 ZIK Summary: Reflects the changes in information technology that have taken place in marketing research in the late-20th/early-21st century, and which will continue to shape the future of marketing research.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.83 ZIK (Browse shelf(Opens below))	1	Available		UGC-4621
Book	Amjad Chaudhry Library	ACL 658.83 ZIK (Browse shelf(Opens below))	2	Available		M-27076

Includes index.

Reflects the changes in information technology that have taken place in marketing research in the late-20th/early-21st century, and which will continue to shape the future of marketing research.

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