Managerial economics: analysis, problems, cases
Material type:
TextPublication details: Hoboken, NJ: Wiley, 2004. Edition: 8th edDescription: xxvi, 742 pages : illustrations ; 24 cmISBN: 9812-53-050-9 (pbk.)Subject(s): Business Economics | Managerial economicsDDC classification: 338.5 TRU Summary: Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world. The Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring "10 principles of economics for managers," which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems. -- From publisher's description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Teaching & Research Resource Centre - 1 - Economics, Mathematics and Statistics | 338.5 TRU (Browse shelf(Opens below)) | 1 | Available | M-77820 |
Includes Index.
Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world. The Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring "10 principles of economics for managers," which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems. -- From publisher's description
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