Advertising Management: concepts and cases
Material type:
TextPublication details: New Delhi: Tata McGraw-Hill, 2003. Edition: 1st. EdDescription: 418 pages : illustrations: 24 cmISBN: 0-07-451780-5 (pbk.)Subject(s): Advertising | Advertising Case studies | Advertising ManagementDDC classification: 659 MOH
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Teaching & Research Resource Centre - 2 - Business Studies | TRRC 659 MOH (Browse shelf(Opens below)) | 1 | Available | M-75223 |
Includes Bibliographical References and Index
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