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Marketing research: concepts and cases/

By: Cooper, Donald RContributor(s): Schindler, PamelaMaterial type: Text

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TextPublication details: New Delhi: Tata McGraw-Hill, 2006. Description: xxii, 771 p. : illustrations. 24 cmISBN: 0-07-060091-0(pbk.)Subject(s): Marketing Research | Case studiesDDC classification: 658.83 COO

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Amjad Chaudhry Library	ACL 658.83 COO (Browse shelf(Opens below))	1	Available		ACL-20823
Book	Amjad Chaudhry Library	ACL 658.83 COO (Browse shelf(Opens below))	2	Available		ACL-16035

Includes index.

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1 Modern Production/Operations Management
by Buffa, Elwood S.
2 GAAP:
by Delaney, Patrick R.
3 Cases in marketing management .
by Dalrymple, Douglas
4 Marketing research.
by Aaker, David A.
5 Management Science/Operations Research:
by Buffa, Elwood S.
6 Multinational financial management.
by Shapiro, Alan C.
7 Management
by Schermerhorn, Jhon R, JR.
8 Research Methods for Business
by Sekaran, Uma
9 Principles of econometrics
by Henri Theil
10 Research Methods for Business
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11 Intermediate accounting.
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12 Introductory statistics.
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13 Marketing research.
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14 Marketing management :
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15 Investments
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16 Managing capital budget projects :
by Pomeranz, Felix.
17 Product and process design principles :
by Seider, Warren D.
18 Wiley GAAP 2004 :
by Delaney, Patrick R.
19 Winning Global Markets /
by Kotler,Philip
20 Management Communication
by Bell, Arthur H.

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