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By: White, RoderickMaterial type: Text

TextPublication details: London: McGraw Hill, 2000. Edition: 4th. EdDescription: vii, 317p. ; 24 cmISBN: 0-07-118366-3 (pbk.)Subject(s): AdvertisingDDC classification: 659 WHI

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Teaching & Research Resource Centre - 2 - Business Studies	TRRC 659 WHI (Browse shelf(Opens below))	1	Available		M-75213

Includes Bibliographical References and Index

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