Market research: a guide to planning, methodology, and evaluation/
Material type:
TextPublication details: London: Kogan Page, 1999. Edition: 2nd.edDescription: 239 pages. ; Illustrations. 24 cmISBN: 0-7494-2917-8(pbk.)Subject(s): Marketing researchDDC classification: 658.83 HAG Summary: Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- "marketing for free" -- and also comprehensive information about research into customer satisfaction.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Amjad Chaudhry Library | ACL 658.83 HAG (Browse shelf(Opens below)) | 1 | Available | ACL -13395 |
Includes bibliographical references and Index.
Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- "marketing for free" -- and also comprehensive information about research into customer satisfaction.
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